Fairtrade Fortnight is upon us! If you’ve never heard of this celebration, it’s an annual campaign organized by the Fairtrade Foundation. Every year for a two-week period, fair trade is promoted through fun avenues like fashion shows, fairs, and food and drink tastings. The objective is to raise public awareness of fair trade and to get […]
In the United States, Easter is a major chocolate buying holiday, and an excellent opportunity to show your support for Fair Trade. Use this opportunity to send a letter to large chocolate corporations, on behalf of workers and children on cocoa farms in West Africa, asking them to start sourcing fair trade chocolate for their confections.
Now more than ever, consumers of all backgrounds are seeking out the value behind the products they purchase. Today, how products are sourced, manufactured, packaged, and shipped all affect consumer spending. This new consciousness is not confined to younger generations; over half of Baby Boomers consider themselves socially conscious shoppers.
